How Search Engine works?

Firstly, let's understand the meaning of Search Engine.



SEARCH ENGINE is a software program that allows its users to search any information that they are looking for online using keywords. 





Search engine reflects the results quickly by scanning the internet continuously and indexing every page it finds.




How do search engines work?

Search engine works in three steps:

     Crawling
       Indexing
       Ranking

  • Search engines can easily crawl your website. You can also prompt them to crawl new content.
  • Your content is indexed for the right keywords so it can appear for relevant searches.
  • Your content can rank highly on the SERP. 

There are three key steps to how most search engines work:

  • Search engines use programs, called spiders, bots or crawlers, to scour the internet. They may do this every few days, so it is possible for content to be out-of-date until they crawl your website again. 
  • The search engine will try to understand and categorise the content on a web page through 'keywords'. Following SEO best practice will help the search engine understand your content so you can rank for the right search queries. 
  • Search results are ranked based on a number of factors. These may include keyword density, speed and links. The search engine's aim is to provide the user with the most relevant result. 

Although most search engines will provide tips on how to improve your page ranking, the exact algorithms used are well guarded and change frequently to avoid misuse. But by following search engine optimisation (SEO) best practice you can ensure that:


 

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