Panda
PANDA🐼
Panda is one of the Google Algorithms and It was launched on February 24, 2011.
Panda was launched to check the DUPLICATE, PLAGIARIZED, THIN CONTENT, USER GENERATED SPAM and KEYWORD STUFFING.
People used to copy and paste other's content and upload it on their pages and rank which was actually injustice to them who worked hard to make it to the top.
Also the users couldn't get the quality content which they were looking for, so to give the users trustworthy results Google launched its Panda Algorithm.
Google Panda is an integral part of Google’s search algorithm designed to filter out and lower the rank websites with thin or low-quality content and webspam. It was first released in 2011 as a part of Google’s efforts to eliminate black hat SEO practices and webspam.
Google continually fine-tunes its algorithm to deliver the most relevant answers to users’ search queries. But while these changes are often subtle enough, the same can’t be said for the Panda update - arguably one of the most significant modifications to Google’s algorithm.
How Panda works?
This algo updates a sign, a so-called quality score to web pages, this score is then used as a ranking factor.
Panda targets low quality content, thin content, and duplicate
content, etc.
If any website does this Panda lowers its ranking.
The primary goal of the Panda update was the improvement of search results by filtering out substandard sites. The Panda update is now the part of the core Google search algorithm.
Why is Google Panda important?
Google Panda is important because, when launched, it marked the beginning of a series of “quality control checks” for the search engine. The so-called “content farms” - sites that churn out huge amounts of content just to dominate SERPs - were among its primary targets.
The introduction and implementation of the Panda update improved the overall quality of SERPs significantly. There was no longer room for websites that did not provide any value.
Panda boosts the performance of websites containing highly informative, relevant content and pages with a low ad-to-content ratio. Of course, this update also prompted content creators to prioritize offering value to the end-users and putting quality over quantity.
And that, in turn, ensures an optimal user experience.
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